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Our Story


The world of EL Concept was born overnight, driven by an impulse to create. Equipped with a vast experience in the world of retail and home wear styling, we design items for the home and personal accessories under the EL Concept and Astarte brands. All of our products are proudly hand made in Greece, with the finest materials. Our inspiration comes literally from whatever pleases our eye, thus items that bear our signature are items we ourselves love to own. Complementing our brands comes a careful selection of designers that we feature in our Athens store and e-shop.

Our products are unique in the sense that our production is small scale and once a design is out of stock, we may not produce it again. We love working on new designs—and we get easily bored! So stay tuned as more often than not, we have new items added to the world of EL Concept.

Happy hunting!